How FBS became the app’s core workflow
Yandex Market · seller app
We brought order processing and related workflows into the app. Over a year, daily orders grew from 300 to 20,000, and processing became 2–3× faster than on the web.
Leadership
The team makes the decisions
My principle is to create the conditions for a team to grow: provide context, remove obstacles, and protect quality. Today, three designers independently lead advertising and the design system, user-generated content and promotions, an AI assistant, and integrations.
Before
Designers joined once the tasks were already defined and brought mockups for approval.
I changed
I handed over entire areas, involved designers in research earlier, and added regular feedback.
Now
Designers lead the work with product and engineering themselves and take solutions through launch.
What I do for the team
- 01
Share context, not instructions
I set goals and constraints; the designer chooses the path to the solution.
- 02
Coach through reviews
I ask questions, help identify the next step, and do not prescribe the solution.
- 03
Bring designers in from the start
The designer takes part in research, prioritisation, and conversations with product.
Career
Currently leading a small design team in Yandex Market’s B2B division: we’re building the Urban Ads advertising platform, B2C-side advertising, the price management section, non-ad promotion tools, and API integrations.
Senior UI/UX Designer
Metadesign
2009 – 2013
Webmaster → Art Director
Web.Maxsoft
1999 – 2009
About me
I experiment with neural networks, WebGL, and vibe coding — this site and my other pet projects are built exactly that way.
But the more digital my work gets, the more I value analog things. I listen to vinyl and an old iPod instead of streaming. I shoot film, though a digital FujiFilm is always at hand. At home I love the ritual of grinding coffee and brewing it in a cezve, while at coffee shops I just order a filter instead of a pumpkin decaf macchiato on pea milk with lavender foam and ash from a craft marshmallow.
I decompress on Moscow-area ponds with a fishing rod. Fishing for me is all about the process, the meditation: silence, water, and the chance to think about nothing.
