Hi, I'm Alexander Awerin — a design lead with 25 years of experience
I make complex products easier to use — across e-commerce, fintech, and streaming. Currently at Yandex Market, previously at VK. I design interfaces, lead small design teams, and still build my own projects hands-on.
Career
Currently leading a small design team in Yandex Market’s B2B division: we’re building the Urban Ads advertising platform, B2C-side advertising, the price management section, non-ad promotion tools, and API integrations.
About me
I experiment with neural networks, WebGL, and vibe coding — this site and my other pet projects are built exactly that way.
But the more digital my work gets, the more I value analog things. I listen to vinyl and an old iPod instead of streaming. I shoot film, though a digital FujiFilm is always at hand. At home I love the ritual of grinding coffee and brewing it in a cezve, while at coffee shops I just order a filter instead of a pumpkin decaf macchiato on pea milk with lavender foam and ash from a craft marshmallow.
I decompress on Moscow-area ponds with a fishing rod. Fishing for me is all about the process, the meditation: silence, water, and the chance to think about nothing.
